What Makes A Great Travel Ad Campaign

Updated: Jun 9

Finally! After so many years of closed borders and quarantines, traveling is now back in the picture again. If you’re working in the traveling industry, we’re sure you wouldn’t want to miss out on this chance to attract not only your old-time customers but some new blood as well.

So, let’s begin with the basics. Travel ads are all about storytelling. It doesn’t matter if it’s for business or leisure; travelers are more attracted to travel brands that provide personalized experiences.


Holidaymakers also often seek inspiration on social media based on pictures and stories. 52% of Facebook travelers claim that their friends’ travel pictures inspired their travel plans, and 84% of millennials said they’re more likely to plan their vacation based on someone else’s vacation posts.


It’s no wonder that most of the best travel advertisement campaigns have a strong story to entice the audience’s emotion using a powerful narrative.


So, what are some travel advertisements that can entice and provide such an experience to your audience?


Romantic Travel Ad Campaign

Tourist couple resting near base camp in dughla mountain landscape. Trekking route in everest. Travelling in m-a-m desert. Travel and lifestyle concept. Backpacker hiking in mountains. Couple hiking near everest base camp. Hiker having rest on route m showing dughla peak against cloudy sky. Adventure and trekking concept.

Couple enjoying a mountainous landscape by soloway on 123RF.

Traveling man and woman sitting on A tuk-tuk in Bangkok, Thailand by khunaspix on 123RF.

There’s nothing more persuasive and alluring than a travel ad campaign that creates the feeling of love. So how can we optimize such feelings? Create traveling ad campaigns with scenarios outside your target audience’s comfort zone. The sense of uncertainty from traveling outside of one’s comfort zone can recreate the excitement of falling in love for the first time.

Young couple in love in Prague, Czech Republic by nataliaderiabina on 123RF.

Capitalize On Solo Travel Trends

Flat lay suitcase with summer accessories and film camera on orange background by lightfieldstudios on 123RF.

According to a statistic, traveling solo is trending as 58% of millennials worldwide are willing to travel alone. If you’re looking to jump on the bandwagon, here are a few things you can do to attract more solo travelers:


1. Use atmospheric travel images.

Phone camera capturing magnificent sunset by jrcpics on 123RF.

A woman in a swimsuit enjoying the sun in a swimming pool by bogdanhoda on 123RF.

2. Share helpful travel tips and tricks for the soloist that enhances their one-person travel experience!

Solo female traveler by rawpixel on 123RF.

Family-targeted Travel Ads

Happy family at sunset in a canoe by cppzoe on 123RF.

Happy family with a little girl traveling by car by tomwang on 123RF.

As the COVID-19 pandemic subsides, more families plan vacations, hoping to recreate memories for all the time they’ve lost these past couple of years. Producing family-targeted travel advertisements that focus on creating unforgettable memories could be the way to go to further boost your travel business.


According to the Family Travel Association, 68% of parents said they’d love to have their children involved in the vacation planning process. Thus, if you’re planning to run an ad for this target audience, choose stock content of parents and their kids having fun!


Create the best travel ad campaign with 123RF

What’s a good story without a picture to illustrate? Here at 123RF, we believe that the right image could paint a thousand words for your travel ad campaign.


With our flexible subscription plans and access to millions of content, having trouble finding inspiration ideas for your travel ad campaign is the last thing you should worry about.

Not only that, but to make things easier for you, 123RF also comes with editing tools to add text, alter fonts, and select filters directly to your stock images. Talk about convenience!

So, what are you waiting for? Create with 123RF now!


#123RF #photography #stockphotos #travel

115 views0 comments

Recent Posts

See All