Customer personalization is all about making a customer’s transaction easier. In the case of a regular customer in a brick-and-mortar store, the salesperson knows the client well and can quickly deliver what they need because they have done it all before. You can do the same thing in your e-commerce store, and in a lot of cases, can do it better through the marvel of e-commerce personalization. Here’s how you can increase customer personalization, create an excellent shopping experience for your customers, and dramatically improve your digital marketing profits.
Send Them to a Personalized Home Page
Art by goodstudio, 123RF.
When a customer has already visited your store, the magic of cookies allows you to personalize their return visit with a custom homepage. On their first visit, they may browse a few different categories, and spend more time in some than others. The cookies track the customer’s behavior, and on their return visit, they can send them directly to their favorite category.
Display Recently Viewed Items
Art by goodstudio, 123RF.
When a customer has been shopping around, they may not remember exactly where they have been. Maybe they saw a product they liked on their last visit but weren’t quite ready to buy. Rather than force the customer to wade through menu after menu searching for what they want, the site can bring up their previously viewed items. It’s a gentle reminder, but a strong call to action for the customer, especially if a previously viewed item has gone on sale since their last visit.
Customize Shopping Experiences Based on Location
E-commerce stores know the location of previous customers because of shipping information. They can also get a general idea from the IP address if it is a new customer. There’s a wealth of knowledge in a customer’s location, and it gives you plenty of opportunities to make their shopping experience more personal and convenient.
Design by Andrii Torianyk, 123RF.
Not sure how to increase customer personalization based on selected geographical locations? For instance, you can automatically set the correct currency for the shopping cart. In the case of a fashion brand or online shoe store, you can automatically display the right sizing system for their country and eliminate the pain of using a size conversion chart.
Display Relevant Campaigns
Art by goodstudio, 123RF.
Not only can you personalize landing pages, but you can also tailor an on-site message to be more relevant to your customer’s needs. In a previous visit, the customer may have been shown a signup form. If this continues to be thrust upon them every time they visit, it may become an annoying distraction. Fortunately, your site can recognize a return visitor and show them an alternative site message. This feature can come in handy if you know the customer visited the men’s leather belt category, and you now have a sale in leather belts.
Suggest Complimentary Items or Frequently Bought Together Items
Art by goodstudio, 123RF.
Personalized recommendations are a digital marketing strategy that can boost e-commerce revenues by more than 30%. When visitors are browsing a product, they might find some benefit in seeing other products that would complement it, such as a handbag that perfectly suits a dress and shoes, or a jacket that goes well with a tie. Your visitors will also appreciate being able to see what others have bought, which is a lot like a personal recommendation.
Making your customers feel exclusive in their shopping experience can dramatically improve your digital marketing efforts. Watch your e-commerce brand’s performance soar when you increase customer personalization and make shopping easy for your target audience. Ensure your e-commerce store is treating your customers like a long-time regular, and you will significantly improve your profit margins. If you’re a beginner in starting your own online business, follow our basics on what you’ll need to launch your e-commerce store. Have a mean creative streak and want to start earning from your artwork? Click here to learn how you can earn money online as a creative.