Google gave business plenty of warning with its shift to a mobile-first mindset. Creating a web presence that works well on mobile devices is critical to staying in Google’s good graces. If you haven’t been paying attention, don’t be surprised if you see your site struggling to maintain its grip on the first page. Here’s how to make mobile marketing work for you.
Why Is Mobile Marketing so Important?
Since 2018, mobile traffic represents the highest portion of traffic on the internet. And it’s been growing since. In 2019, 53.3% of internet traffic was on mobile phones. Note, we are only talking about smartphones and haven’t included traffic from tablets or other mobile devices in that figure.
If you want to reach a wider audience, you need to be focusing on your mobile marketing strategy. Here’s how to make mobile marketing work for your online business.
Create Mobile-Friendly Content
Websites have become the first point of contact for the majority of new leads and prospects. Given that most will be arriving on your site via their smartphone, it’s critically important that every page is mobile-responsive.
Most web development platforms like WordPress, Wix, and Squarespace incorporate mobile optimization features to make mobile optimization easier if you are building a website yourself. All good web developers will also understand the importance of mobile optimization, but it will pay to check if you are hiring a web designer.
Voice Search Optimization
Just like smartphones became the primary go-to choice for accessing the internet, voice search has been steadily making ground on text searches. Smart speakers are now a common sight in many homes, but smartphones can also voice search, and they are already in every pocket.
An increasing trend is for people to search via voice while driving, with voice search results sent to phones where they can continue their research when they arrive at their destination.
Add Video to your Mobile Marketing Strategy
There’s no denying that technology has delivered mobile broadband. Telcos have been increasingly generous with their data plans and limits in the last few years. It all adds up to millions of more people being able to consume video – whether lying in bed, on the bus or standing in a queue.
Video has proven to be one of the best ways to engage with new leads. These short clips can keep regular customers engaged with your brand. Not every video has to be a big-budget production though! So if you haven’t incorporated video into your mobile marketing strategy, you will likely lose customers to your competitors.
The power of mobile devices has opened up new possibilities for brands to connect and engage with leads and customers. Ikea has successfully experimented with augmented reality (AR) with an app. In the app, customers view an item of furniture through the phone screen as if it’s physically there. It’s a fantastic way to show customers how something will look before they even get in the car. Fashion brands also use AR for their customers to view outfits and check out frames on glasses as if they were looking in a mirror.
Want to make sure you reach as broad a demographic as possible? Mobile marketing should feature heavily in your marketing campaign. Consequently, there are many different ways to engage with your audience through their mobile devices. Experiment with as many of them as you can.
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