How to Choose the Best Pricing Plan For Buying Stock Content: 123RF PLUS, Credits, and AI Power!
- 123RF Content Acquisitions Team
- Feb 23, 2022
- 5 min read
Updated: Jul 4
Choosing the right stock content plan is essential for any creative project or business. 123RF has evolved its offerings to provide more flexible and powerful options, catering to a wide range of users from individual creators to large enterprises, with a strong emphasis on AI integration. Here’s an updated guide to help you navigate 123RF’s current product and pricing plans.
123RF's Main Pricing Plans
123RF now offers streamlined plans designed to fit diverse needs: the PLUS Plan, PLUS Enterprise, Credits, and an AI-only Plan.
1. PLUS Plan
The 123RF PLUS plan is an all-in-one subscription designed for creators, offering full access to the 123RF AI Suite and unlimited downloads from a growing collection of over 230 million stock assets, including photos, vectors, videos, audio, and fonts. This plan offers a cost-effective way to secure stock content with a Standard License.
Key Features:
Full access to 123RF AI Suite.
Unlimited downloads from a collection of over 230 million stock assets.
Includes a Standard License covering commercial digital and print usage.
Allows creation of an unlimited number of copies of the genuine end-product as long as the subscription is active.
Includes legal protection for stock content.
Pricing: Starts at $0 with a 7-day free trial. The monthly plan is available at $29 (or sometimes $7.50 with special offers), and an annual plan is available at $200, offering unlimited downloads from a selected collection of 100 million PLUS images.
Important Note on "Unlimited Downloads": While downloads are unlimited, a daily download limit applies to prevent irresponsible use of download bandwidth and ensure a seamless experience for all PLUS users. Downloads of the same file on a different day are considered new downloads.
Best For: Individuals, freelancers, and small businesses with a consistent and high volume need for diverse content, including AI tools.
2. PLUS Enterprise
For larger organizations and teams, the 123RF PLUS Enterprise plan provides tailored solutions designed to meet complex business needs.
Key Features:
Multi-user access, enabling teams to collaborate on multiple company projects.
Custom licensing options.
Tailored indemnity for enhanced security.
A dedicated account manager for personalized support and comprehensive coverage.
Best For: Businesses and large teams requiring shared access, custom solutions, and dedicated support for their creative endeavors.
3. Credits (On-Demand Access)
The Credits plan offers flexibility for clients to download any content—stock photos, vectors, videos, audio, and fonts—on an as-needed basis. Downloaded Credits are valid for one year from the date of purchase.
Key Features:
Access to all media types.
Ability to secure both Standard and Extended licenses.
Includes a USD $25,000 legal guarantee for all stock content downloaded using credits.
Available with monthly auto-renewal options, often with a 20% saving.
Pricing Examples:
50 Credits: $39.60
100 Credits: $69.20
Custom credit packages are also available.
Credit Consumption (Examples):
Photos, Vectors, Audio, Fonts: Typically 10 Credits
Videos: Typically 30 Credits
Best For: Users with occasional, specific content needs, or those who require Extended Licenses for commercial products.
4. AI-Only Plan
For those specifically interested in leveraging artificial intelligence for content creation, 123RF offers an AI-only plan.
Key Features:
Access to advanced AI-powered tools, including:
Image Generator
Video Generator
Image Upscaler
Generative Fill
Background Remix
Background Remover
Image Style Transfer
Image Extender
Sketch to Image
AI-generated images come with a $25,000 legal coverage.
Pricing: From US$1.50/month.
Usage: There is a daily limit on the number of images that can be generated, with higher limits for 123RF Subscribers or recent credit purchasers.
Best For: Designers, marketers, and creative professionals keen on experimenting with and integrating AI into their workflow.
Understanding 123RF Licenses
Choosing the right license is crucial to ensure legal compliance for your projects. 123RF offers two primary license types: Standard and Extended.
Standard License
The 123RF Standard License provides versatile usage rights for images and vectors in both digital and printed materials.
What it Includes:
Online advertising materials, magazines, newspapers, leaflets.
Unlimited views for social media, web, email, and mobile.
Up to 500,000 print-runs.
Limitations:
Design elements in packaging materials (not for resale purposes) are subject to a cap of 500,000 copies.
Generally not suitable for products intended for resale (e.g., t-shirts, mugs, templates for sale), logos, or artwork that will be resold.
Best For: Most creative and general usage needs, including personal projects, digital marketing, and editorial content where the primary purpose is not reselling the item with the image on it.
Extended License
The 123RF Extended License offers expanded usage rights, allowing you to incorporate and utilize content in ways that go beyond the Standard License.
What it Includes:
Merchandise, web templates for resale, print templates, items for resale, and commercial spaces.
No set limit for design elements in packaging materials.
Allows print runs exceeding 500,000 copies.
Key Differences from Standard License: The Extended License is essential when you intend to sell a product featuring the downloaded content or for large-scale commercial distribution.
Availability: Primarily available when purchasing content via 123RF Credits.
Best For: Developers using imagery in website templates for clients, eCommerce store owners selling products (like t-shirts, mugs, canvas prints) featuring 123RF content, or anyone planning large print runs or broad commercial applications.
How to Choose the Best Pricing Plan for Your Projects
To select the ideal 123RF plan, consider these key questions:
What type of stock content or media would you need?
If you need all forms of stock content (photos, vectors, videos, audio, fonts) and potentially AI-generated assets, the Credits plan or PLUS Plan would be suitable.
If your primary focus is on AI-powered content creation, the AI-only Plan is designed for you.
How often will you need to use stock content?
If you have a constant need for a high volume of downloads over a long term, the 123RF PLUS Plan (subscription) offers unlimited downloads for cost-effectiveness.
If you need content occasionally or for specific projects, the 123RF Credits (on-demand) provide flexibility without a recurring commitment.
Are you incorporating the stock content into a product for sale?
For basic commercial and personal use (e.g., marketing materials, websites, blogs) where the content isn't the primary product for resale, the Standard License (included with PLUS and Credits) will suffice.
If you intend to use the content on products or packaging meant for sale, or for very large print runs, you'll most likely require an Extended License, which is available through Credits.
Do you need solutions for a team or organization?
If you have multiple members in your organization who need to share downloads, collaborate on projects, and require custom terms, the 123RF PLUS Enterprise plan is specifically designed for multi-user access and tailored business solutions.
Trusted by Millions Worldwide:
123RF is trusted by leading global brands, including Google, Mastercard, Grab, L'Oréal, Unilever, Accenture, Sourcenext, United, Ogilvy, Merck, Accor, Chevron, Bayer, and Marriott Bonvoy.
Still Unsure? Reach Out to Our Support Team!
We understand that choosing the perfect pricing plan can be daunting. Our support team is available 24 hours a day, 7 days a week to help you find the ideal plan or customize one specifically for your business and industry. Don't hesitate to reach out for a full explanation and more details.
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