3 Ways Karl Lagerfeld Reinvented Fashion As We Know It

Iconic fashion creative director Karl Lagerfeld has been an inspiration to the fashion and world. Here are 3 ways we can learn from the creative legend.


3 Ways Karl Lagerfeld Reinvented Fashion As We Know It

MILAN, ITALY – SEPTEMBER 21: Designer Karl Lagerfeld and Silvia Venturini Fendi acknowledging the applause of the public after the Fendi show during Milan Fashion Week Spring/Summer 2018 on September 21, 2017 in Milan, Italy.


German-born Karl made his mark by modernizing Italian brand Fendi’s fur designs.

As the creative director for Fendi’s fur line, Karl made sure to step out of the ordinary by making use of animal fur in 1965. Not just the conventional animal pelts, either – but mole, rabbit, and squirrel. He then transformed the luxury brand’s fur line into ready-to-wear, fresh off the runway and into your everyday closet designs.

The design world is an ever-evolving industry of creativity. Take a leaf out of Karl Lagerfeld’s book by being daring enough to experiment with new things!

Reinventing the Chanel brand as we know it.

He achieved international fame upon working for Chanel and revived it after Coco’s death. In 1983, Karl was designated as Chanel’s art director. With his newly acquired title, he pumped new life into Chanel by transforming it from an all-perfume brand to a famous fashion line.

‘What I’ve done, Coco Chanel would never have done. She would have hated it.’ —Karl Lagerfeld

Taking a break from Chanel’s timeless feminine appearance, Karl began experimenting with fresher styles that we see on runways today. The iconic Chanel monogram logo was also made famous by Karl himself.

On the topic of taking a project to new and improved heights – do it with all your creative heart and soul.

Going from the Kaiser of fashion design to photographer.

Four to five years into his creative direction for Chanel, Karl was knee-deep in photographing shoots for his fashion campaigns. Expanding his talents in the art world, Karl’s photography works can be found in several publications.

Identical to Karl Lagerfeld’s creative journey, we should be open to the idea of dabbling in more than just one design or creative outlet.

Click on the image below to explore our fashion photography collection in memory of Karl Lagerfeld.


3 Ways Karl Lagerfeld Reinvented Fashion As We Know It

Check out tributes to the prolific fashion designer’s passing by designers such as Donatella Versace, Ralph Lauren, and Stella McCartney.


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Karl your genius touched the lives of so many, especially Gianni and I. We will never forget your incredible talent and endless inspiration. We were always learning from you.

A post shared by Donatella Versace (@donatella_versace) on Feb 19, 2019 at 3:51am PST



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This is a truly sad day. To say I knew this gentle man that changed how we all looked at the world, is an honour. My heart goes out to his loved ones and to all that felt his delicate and spectacular touch on an industry that is so crowded with characters. He held his place high above all and his sharp wit and mind blew us all away. A true icon… One that will be missed for many, many years to come and will always be responsible for so much creative genius. Thank you Karl for all the beauty and for seeing the world through those iconic glasses that were truly rose-tinted with a vision that was like no other. You will be very missed… And always loved x

A post shared by Stella McCartney (@stellamccartney) on Feb 19, 2019 at 4:45am PST



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Farewell to an inspiring, unique and extraordinary talent. RESPECT. Rest In Peace KL 🖤

A post shared by Marc Jacobs (@marcjacobs) on Feb 19, 2019 at 1:16pm PST



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“Karl Lagerfeld was the definition of passion; it fueled both his life and his craft. His curiosity about everything from history to pop culture inspired him to dream big and create collections that captured a rare kind of imagination that had influence way beyond the world of fashion. He was the modern couturier committed to the artistry of those traditions, but always with an eye for everyday life. Karl was an inspiration, but more than that my personal friend and always a generous supporter. I think more than anything he brought a spirit to fashion that was energetic and alive, a belief in both the dream and the reality.” Ralph Lauren

A post shared by Ralph Lauren (@ralphlauren) on Feb 19, 2019 at 10:44am PST


#fashion #design #photography #creative #legend #karllagerfeld

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