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2020 Digital Trends For Marketers

Digital trends are on the rise and have been evolving for some time already. Global advertising revenues are up and have grown 17% since 2018, making up 45% of all global advertising revenues. The MAGNA forecast believes this growth will continue to increase by up to 4.7% by the end of this year.

If you believe yourself to be one of the creative digital trendsetters, or perhaps a tech trend guru, check out these top digital trends coming up in 2020.

Environmental Sustainability

Something that is making waves all over the world, and for good reason, is environmental sustainability in life, and in products. While we are somewhat affected by it already with the products and advertisements focusing on reusable materials, it’s sure to get even more prevalent in time. From atmospheric water generators to trendy vegan hang-outs, any kind of tech and design with a “green” outlook will speak to crowds in the future.

Artificial Intelligence

AI is already huge across many households in the first world and people know and understand it. In a McKinsey Global Institute report, the use of AI was compared to the steam locomotive. Graphics cards companies NVIDIA and AMD work towards processes that are dedicated to embedded AI, improving the user experience across televisions, smartphones and cameras. 

AR and VR

While virtual reality is at the forefront of technology today, with many companies pushing out VR kits, augmented reality is also slowly rising up to take a podium spot in creative design and tech trends. The wearable and fashion market will allow for greater use of AR, allowing consumers to visualize their look before they even attempt to try it. While VR has already made strides in virtual showrooms, it’s also making waves in the business world, allowing engineers to scope out fully constructed buildings.

Mobile and 5G

Mobile has been huge in digital creative design and tech trends for some time already and with the advent of 5G, mobile power will continue to expand. Expect advertising to get shorter as people tend to consume information quickly and are unlikely to stick around for your classic one-minute advertisement.

The Internet of Things

Having technology communicate with itself is ideal in the race for tech trends in 2020. A connected world of technology means providing value for consumers, allowing them to take control no matter where they are. Something as simple as smart electricity meters that are controllable from your mobile phone gives users control. If your refrigerator told you that you were short on milk and added it to your grocery list, consumers would instantly see the value in saving time and ease of shopping.

The Rise of the 8K TV

Televisions are getting bigger and bigger, and with the increase in size, needs to come the increase in resolution. According to Creative Bloq, the average screen size being sold is almost 50-inches. The only thing keeping 8K at bay right now is the native content, as some can also be upscaled to 8K, there isn’t quite enough yet to warrant a focus on it in 2019. As 2020 rolls around, people will demand more, the prices will drop, and the market will embrace the use of 8K televisions.

No matter where you fall in the world of digital trends in 2020, being a part of the evolution is always something that takes time to adapt to. Every aspect of it will continue to grow as we move further away from traditional means, and faster into the future of technology. Watch out for the latest creative and tech trends you’ll discover in 2020 right now.

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