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Pantone’s Color Of The Year 2023: A Bold and Exciting 'Viva Magenta'



Are you ready for some inspiration? Get ready to be amazed by the bold and expressive color of the year: Viva Magenta! Described as "a nuanced crimson tone" and "an unconventional shade for an unconventional time," the exciting red-pink hue is also being referred to as Pantone 18-1750.

"The name of the color itself tells you this is a color to celebrate with, an exuberant color that promotes optimism and joy," executive director of the Pantone Color Institute Leatrice Eiseman told Time magazine.

"There’s no way you’re going to walk into a room if you’re wearing this color and not have attention go to you." It’s audacious. "It's witty and inclusive—it welcomes anyone and everyone with the same rebellious spirit."


Watch our video to learn more about the daring and inspiring qualities of this color and how it can be incorporated into your life. Get ready to be swept away by the bold and vibrant world of Viva Magenta!



Ready to learn more about this vibrant color? Read on!


Inspired by nature


 Red raspberries

Red raspberries by larisa69, 123RF


Pantone’s Viva Magenta was actually inspired by the natural crimson red pigments of cochineals, a tiny oval-shaped insect commonly extracted into natural dyes for food coloring, textiles and cosmetics.


The institute’s bold color reflects the latest trends across many sectors not limited to the fashion industry but also beauty, technology, design, architecture, home decor and more – perfectly encapsulating the world’s spirit and zeitgeist in writing a new narrative.


Below, we look at how Viva Magenta has already manifested and how you can use the color.


Welcome to the Magentaverse.


Landscape


Pantone's Viva Magenta was inspired by the natural crimson red pigments of cochineals, a tiny oval-shaped insect used in natural dyes for food coloring, textiles, and cosmetics.

The institute's vibrant color reflects the latest trends in many industries, including fashion, beauty, technology, design, architecture, home decor, and more, perfectly encapsulating the world's spirit and zeitgeist in writing a new narrative.

Below, we look at how Viva Magenta has already manifested and how you can use the color.

Welcome to the Magentaverse.


Christmas tree forest in the fog, the color of 2023 viva magenta

Christmas tree forest in the fog, the color of 2023 viva magenta by innapylypchuk, 123RF


Famous Antelope canyon near Page, Arizona

Famous Antelope canyon near Page, Arizona by swisshippo, 123RF


Nighttime sky with clouds and bright full shiny moon

Nighttime sky with clouds and bright full shiny moon by kdshutterman, 123RF


Trendy toning in color 2023 Viva Magenta. creative travel advertising background

Trendy toning in color 2023 Viva Magenta. creative travel advertising background by senata, 123RF


Flowers and Foliage


Macro photography of a rose flower. An abstract, fantasy image

Macro photography of a rose flower. An abstract, fantasy image by nealisa, 123RF


Burgundy white carnation flower isolated on white background. Close-up

Burgundy white carnation flower isolated on white background. Close-up by afefelov68, 123RF


Unfocused blur peony petals, abstract romance background, pastel and soft flower card

Unfocused blur peony petals, abstract romance background, pastel and soft flower card by olga18x27, 123RF


Red-green background from street flower Coleus

Red-green background from street flower Coleus by danysharipova, 123RF


Architecture and Design


Gold chair next to a cabinet with plant against red wall with mirror in living room interior with a candle

Gold chair next to a cabinet with plant against red wall with mirror in living room interior with a candle by bialasiewicz, 123RF


Flat lay composition on white background, fabric, pens, viva magenta color

Flat lay composition on white background, fabric, pens, viva magenta color by alexeyzatevahin, 123RF


Festive mirror texture and abstract background. Trending color of 2023 - Viva Magenta

Festive mirror texture and abstract background. Trending color of 2023 - Viva Magenta by svetlanacherruty, 123RF


Fashion


Pretty teen girl in stylish glasses and fur in pink neon lights sign on street wall

Pretty teen girl in stylish glasses and fur in pink neon lights sign on street wall by instaphotos 123RF


Texture burgundy red crumpled fabric. Resolution and high quality beautiful photo

Texture burgundy red crumpled fabric. Resolution and high quality beautiful photo by latkun, 123RF


 Super model very beautiful looking in camera very sensual, posing on dark green background

Super model very beautiful looking in camera very sensual, posing on dark green background by carlodapino, 123RF


Young woman in trendy magenta color sweatshirt and sunglasses

Young woman in trendy magenta color sweatshirt and sunglasses by okrasyuk 123RF


Red viva magenta knitted texture. Handmade Knitwear

Red viva magenta knitted texture. Handmade Knitwear by laimdota, 123RF


Vectors and Illustrations


Human figure in front of portal to another dimension

Human figure in front of portal to another dimension by max776, 123RF


Studio shot macro detail white paper flower illuminated with red and blue filter

Studio shot macro detail white paper flower illuminated with red and blue filter by shotsstudio, 123RF


Neon light shapes on black background

Neon light shapes on black background by alga2000, 123RF


Abstract magenta colorful waves liquid paints digitally generated

Abstract magenta colorful waves liquid paints digitally generated by anabaraulia, 123RF


Lifestyle


Skincare cosmetic product, grapes and water splashes on pink background

Skincare cosmetic product, grapes and water splashes on pink background by colnihko, 123RF


Disposable colored cardboard cups and party decorations, close-up

Disposable colored cardboard cups and party decorations, close-up by willeroy, 123RF


Fresh halved fig fruits and metallic cala flower on vine red silk textile background

Fresh halved fig fruits and metallic cala flower on vine red silk textile background by anyaivanova, 123RF


 Woman with beautiful perfect lips after permanent makeup procedure, closeup

Woman with beautiful perfect lips after permanent makeup procedure, closeup by liudmilachernetska 123RF


 A glass of red wine on the table turned upside down and a bunch of grapes on a gentle pink background

A glass of red wine on a table turned upside down and a bunch of grapes on a gentle pink background by ximichnatali, 123RF


Pantone’s Viva Magenta thrives on pure joy, experimentation, and self-expression without restraint. It’s an electrifying shade that is equal parts witty, inclusive, and rebellious.


We’re so excited to see where Viva Magenta takes us and how the creative minds of this world can push boundaries with this striking hue of red.

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