Are you ready for some inspiration? Get ready to be amazed by the bold and expressive color of the year: Viva Magenta! Described as "a nuanced crimson tone" and "an unconventional shade for an unconventional time," the exciting red-pink hue is also being referred to as Pantone 18-1750.
"The name of the color itself tells you this is a color to celebrate with, an exuberant color that promotes optimism and joy," executive director of the Pantone Color Institute Leatrice Eiseman told Time magazine.
"There’s no way you’re going to walk into a room if you’re wearing this color and not have attention go to you." It’s audacious. "It's witty and inclusive—it welcomes anyone and everyone with the same rebellious spirit."
Watch our video to learn more about the daring and inspiring qualities of this color and how it can be incorporated into your life. Get ready to be swept away by the bold and vibrant world of Viva Magenta!
Ready to learn more about this vibrant color? Read on!
Inspired by nature
Red raspberries by larisa69, 123RF
Pantone’s Viva Magenta was actually inspired by the natural crimson red pigments of cochineals, a tiny oval-shaped insect commonly extracted into natural dyes for food coloring, textiles and cosmetics.
The institute’s bold color reflects the latest trends across many sectors not limited to the fashion industry but also beauty, technology, design, architecture, home decor and more – perfectly encapsulating the world’s spirit and zeitgeist in writing a new narrative.
Below, we look at how Viva Magenta has already manifested and how you can use the color.
Welcome to the Magentaverse.
Landscape
Pantone's Viva Magenta was inspired by the natural crimson red pigments of cochineals, a tiny oval-shaped insect used in natural dyes for food coloring, textiles, and cosmetics.
The institute's vibrant color reflects the latest trends in many industries, including fashion, beauty, technology, design, architecture, home decor, and more, perfectly encapsulating the world's spirit and zeitgeist in writing a new narrative.
Below, we look at how Viva Magenta has already manifested and how you can use the color.
Welcome to the Magentaverse.
Christmas tree forest in the fog, the color of 2023 viva magenta by innapylypchuk, 123RF
Famous Antelope canyon near Page, Arizona by swisshippo, 123RF
Nighttime sky with clouds and bright full shiny moon by kdshutterman, 123RF
Trendy toning in color 2023 Viva Magenta. creative travel advertising background by senata, 123RF
Flowers and Foliage
Macro photography of a rose flower. An abstract, fantasy image by nealisa, 123RF
Burgundy white carnation flower isolated on white background. Close-up by afefelov68, 123RF
Unfocused blur peony petals, abstract romance background, pastel and soft flower card by olga18x27, 123RF
Red-green background from street flower Coleus by danysharipova, 123RF
Architecture and Design
Gold chair next to a cabinet with plant against red wall with mirror in living room interior with a candle by bialasiewicz, 123RF
Flat lay composition on white background, fabric, pens, viva magenta color by alexeyzatevahin, 123RF
Festive mirror texture and abstract background. Trending color of 2023 - Viva Magenta by svetlanacherruty, 123RF
Fashion
Pretty teen girl in stylish glasses and fur in pink neon lights sign on street wall by instaphotos 123RF
Texture burgundy red crumpled fabric. Resolution and high quality beautiful photo by latkun, 123RF
Super model very beautiful looking in camera very sensual, posing on dark green background by carlodapino, 123RF
Young woman in trendy magenta color sweatshirt and sunglasses by okrasyuk 123RF
Red viva magenta knitted texture. Handmade Knitwear by laimdota, 123RF
Vectors and Illustrations
Human figure in front of portal to another dimension by max776, 123RF
Studio shot macro detail white paper flower illuminated with red and blue filter by shotsstudio, 123RF
Neon light shapes on black background by alga2000, 123RF
Abstract magenta colorful waves liquid paints digitally generated by anabaraulia, 123RF
Lifestyle
Skincare cosmetic product, grapes and water splashes on pink background by colnihko, 123RF
Disposable colored cardboard cups and party decorations, close-up by willeroy, 123RF
Fresh halved fig fruits and metallic cala flower on vine red silk textile background by anyaivanova, 123RF
Woman with beautiful perfect lips after permanent makeup procedure, closeup by liudmilachernetska 123RF
A glass of red wine on a table turned upside down and a bunch of grapes on a gentle pink background by ximichnatali, 123RF
Pantone’s Viva Magenta thrives on pure joy, experimentation, and self-expression without restraint. It’s an electrifying shade that is equal parts witty, inclusive, and rebellious.
We’re so excited to see where Viva Magenta takes us and how the creative minds of this world can push boundaries with this striking hue of red.