Sometimes you need more than just text and photos to make your marketing visual pop. Vectors with vibrant colors and bold contrasts can draw a prospective client’s eye to the message you’re trying to convey, too. With creative marketing, your visuals don’t always have to solely utilize vectors on their own – combining illustrations with photos can work even better.
Mix Photos With Drawings
Believe it or not, organized placements of photos and vectors are key. Sometimes when you look at certain visuals, the design looks like it has been placed helter-skelter. Truth is, that actually took some skill to make you perceive it that way, like it looked effortless. Ask any designer. 😉
Image by photocj.
It’s basically down to the demographic and vibe you’re going for in your visual. Are you currently making a summer camp banner, and the visual calls for something bright and fun for kids? Colors play an important role here. Black and white will most likely appear too serious or dull for kids, and they’ll have a hard time trying to capture your message. But it’s not always a bad idea – chalkboard styles are perfect for relating to children – even if they are lucky enough to study with digital devices now. Just mix things up with adding splashes of color here and there.
Image by belchonock.
Only Use Illustrations
Perhaps you can even go with a full vector illustration if you’d rather not opt for actual photos. Contributors macrovector and Pavlo Syvak have collections that are perfect to start with. Freely design your marketing campaign materials with fun, dynamic illustrative vectors.
Here’s another example – your brand is targeting entry-level executives with a productivity solution. Using an image comprised of photos and illustrations, such as the one below, can help convey your brand’s message better instead of a sole photo. Hand-drawn illustrations are a popular choice – mainly because you or your designer can doodle them, and they’re fairly easy to replicate. When in the midst of producing your own doodles, you’ll eventually need some form of inspiration. Just search our library for the content you need.
Animate Your Illustrations
Our eyes are automatically drawn to something that moves – it’s why the concept of movies became so famous and we’re all willing to sit for a few hours to watch a film. There’s a reason why GIFs are so popular, too. So if you’re able to add a little animation to your visual, your chances of retaining eyeballs are higher.
Image credit to Marion Ben-Lisa, Behance
The best part is, micro-animations are trending this year. Take advantage of that and strike while the iron’s still hot! We don’t really see this trend going away anytime soon, either. Bonus if you’re able to create informational visuals with micro-animations that provide value to your audience.
Experiment away! When you’re in charge of your brand’s marketing, it’s totally ok to let your creativity run wild and free. Check out how you can use localized content to create marketing campaigns, or these creative marketing tips on creating visual content.