5 Vectors For Your Summer Marketing Campaign

Vector illustration of happy people relaxing at a swimming pool by pchvector, 123RF.

Picture this: The warm sun on your skin, parts of it hiding within the thin shadows of palm leaves. A bottle of tanning lotion, a good beach read, and the crashing of the waves just loud enough to put you in complete bliss.

Summer is right around the corner, and your marketing campaigns are looking to go through a summer transformation. One of the many ways is through the use of vector graphics.

Why use vector graphics for marketing?

The most significant benefit of vector graphics is that you can resize them in any way without compromising their quality. Another plus point about vectors is that they're not going to eat up your storage despite the excellent resolution quality.

Not only that, but we know how big of a role user experience plays in a consumer's scrolling on the internet and browsing from page to feed. Depending on how optimized your website is to different devices, sometimes large photographs don't appear the same as they would on a laptop screen. But for vector graphics, they can get away with these errors much more effortless.

Now that you know the perks of vectors, here are five vector graphics you can use for your summer marketing campaign:

Beach vibes

Sunset at the seaside summer vector illustration by ilyaf, 123RF.

Nothing says summer quite like the sand, sun, and sea. A really exciting goodbye to cooler months like spring, and on comes the season of fun in the sun. Make sure to include a visual of the beach to drive home the message that summer is here.

With some visuals of ocean waves, swimsuits, and floaties perfect for chilling in the ocean, it’ll definitely help attract consumers and give them a sneak peek of the season!

Rio carnival vector illustration with dancing people on the beach by macrovector, 123RF.

Abstract sea waves vector illustration by geraktv, 123RF.

Green tropical leaves vector illustration with pink background by berry2046, 123RF.

Vector illustration of a woman floating in a pool by grgroup, 123RF.

Fruity summer

Watermelon vector illustrations on a pink background bydvletter, 123RF.

In between lazing around in flip-flops and tank tops, road trips, or going to an amusement park, how can you forget about the fruits that are totally in season right now? When it comes to summer, most products and brands will launch colorful, seasonal, or tropical items that most definitely have fruits featured on them.

That’s because fruits like mangoes, coconuts, or watermelon are one of the classic summer must-haves, be it on a marketing campaign or on a product itself. Most wouldn’t hesitate to cut open a watermelon for refreshing pick me up under the summer heat to rehydrate and replenish essential minerals.

Pineapple pattern vector illustration by sntpzh, 123RF.

Cute mango with ice cream vector illustration by mayalis, 123RF.

Sun’s out

Orange rays abstract vector illustration by donetsoleh, 123RF.

Weather in the summer can be ruthless. Tan lines and sunburns are almost like the stamp of summer, so don’t miss out on the vectors of sunscreen too! And of course, we can’t forget to mention the very cause of sunburns – the sun and sun rays that peek out of the clouds in the endless sky. Lucky for you, we’ve got some pretty cool vector graphics of these elements you can use for your summer marketing campaign.

Summer suns vector illustration by spicytruffel, 123RF.

Eat, sleep, travel, repeat

Passport stamps by yevgenijd, 123RF.

School’s out during the summertime, and that’s the best time of the year for college students to go on a summer vacation with their friends. Get creative with it; use vector graphics of passports and their stamps, classic road trip destinations, a caravan, luggage, huge backpacks, or other travel essentials to spark an idea in your audience.

Driving along the Big Sur Coast from Carmel to Cambria, camping underneath the star-filled sky. Use vector graphics to tap into your audience to build a better connection with them!

Summer travel vector illustration by tovovan, 123RF.

Sandy beach and road to the sea vector illustration by arijata,123RF.

We scream for ice cream

Ice cream vector illustrations by vectorshowstudio, 123RF.

Now's the time to feature all the great ice cream vector graphics because when the scorching sun is beaming down on us, ice cream always sounds amazingly inviting. You know your audience deserves a chilly snow treat!

These ice cream vectors are effective as summer festival brochures, children's events, or even the launch of your unique seasonal ice cream flavor. The ways to use vector graphics are genuinely endless.

Vector illustration of gradient ice-creams by barsrsind, 123RF.

Vector illustration of a woman in a cap with an ice cream by olianrosa, 123RF.

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Summer’s here - go all out with your creative content; here are 15 fantastic summer photoshoot ideas to try out! Check out these summer color palettes to incorporate into your summer designs.