Futuristic head of a man by virtosmedia, 123RF
Navigating the creative process can be a thrilling yet challenging journey. But what if there were tools to streamline that process and make your creative work more efficient? At 123RF, we've designed innovative AI tools to do just that. Join us as we embark on a mock campaign journey and discover how these tools can help you meet even the most "imaginative" client demands.
The Scenario: The Impossible Client Brief
Let's set the scene. You're tasked with creating a campaign for a client whose requests are, let's say, "uniquely challenging". They want a unicorn in a forest, an astronaut surfing in space, and a fusion of modern and vintage styles in the same frame. You start questioning your life choices, but fear not, 123RF's AI tools are here to save the day!
Step 1:
The Inspiration Generator
A businessman is typing on the laptop by lightfieldstudios, 123RF
Every creative journey starts with the spark of inspiration. When dealing with such an eclectic brief, our AI-powered Search feature can help get the creative juices flowing. As you type in your initial keywords, the we'll provide related suggestions that might ignite ideas you hadn't considered before.
Step 2:
Conceptualization with AI Image Generator
Concept of artificial intelligence and human development by pitinan, 123RF
After forming a basic idea, it's time to visualize it. This is where the AI Image Generator becomes an invaluable asset. With inputs like "unicorn in a rainbow forest" or "astronaut surfing cosmic waves", the AI Image Generator will create corresponding images that can guide your concept and bring the client's ideas to life.
Step 3:
Experimentation with AI Image Variations
A girl is browsing in her computer by rawpixel, 123RF
Once you have a basic image, you can use the AI Image Variations tool to explore different versions of the same concept. This tool helps create various versions of the same image, adjusting the color scheme, cropping, orientation, and other elements. This experimentation can lead to unexpected and exciting results that push your concept to new heights.
Step 4:
Drafting & Storyboarding
Two people are discussing on the workplace by freedomtumz, 123RF
As you begin to draft and storyboard, you can use the AI Image Generator to visualize different parts of your narrative. This helps in creating a coherent flow and ensuring your concept aligns with the overall client brief.
Step 5:
Finalizing the Visual Aesthetic
Camera, laptop and documents on the table by juliashan, 123RF
When it comes to finalizing your visual aesthetic, you can use the AI Image Variation tool to tweak your images to perfection. Whether it's enhancing the color palette or finding the perfect crop, this tool allows you to ensure your images are in line with your final vision.
Step 6:
Searching for the Perfect Images
A man is presenting to the clients by opolja, 123RF
The last step involves finding the perfect images as the final touches to your presentation deck. Use our AI-Powered Search to precisely source images to beautify that presentation deck that you've worked so hard on and convince your client why your idea is the best! Our AI's ability to understand complex search criteria helps you quickly and efficiently find the perfect images.