Mobile devices like smartphones have become integral to companies wanting to create more engagement with their customers. Mobile marketing ranges from using more advanced features like mobile apps to making sure your website looks good on every device. Here are a few essential mobile marketing types you can use to connect and engage with your customers.
Mobile Marketing via Website
Photo shot by Dean Drobot on 123RF.
Your business website is the first place new leads will visit when they are researching a new business. Think of it as the concierge area of a grand hotel that is your business. Therefore, a mobile responsive website is essential to ensuring every visitor has a great experience. Whether the images load well or the tabs are appearing where they should be is all part of that design. Subsequently, you can keep tabs on your mobile responsiveness by using Google’s free Mobile-Friendly test site.
Opting into a Mobile Push Campaign
Text messages are still an excellent option for reaching customers. You can use mass SMS texts to communicate special offers or promotions. When you ask customers to subscribe to your site, you can include an option to send out updates to their phones.
Mobile Transactional Messages
Transactional messages are an often-overlooked strategy that can provide a significant boost to your branding. A transactional message follows a user action such as a purchase, a password change, or an appointment. Open rates are twice as high for transactional messages, so it’s an opportunity to improve the customer experience.
A mobile advertisement is an ad that appears on mobile devices like smartphones and tablets. Ads can take different formats, including full-screen ads, mobile app ads, or video ads. Mobile advertising has grown more prominent, but you need to create quality content or risk annoying your prospects rather than attracting them to your business.
Many brands have taken to using location-based advertising because it’s so effective at attracting new leads. It works because you are not only offering something a customer needs, but their solution is also close-by and accessible. Location-based advertising also has the benefit of decreasing your bounce rate.
Mobile Marketing with Apps
Photo of two people with smartphones by Dean Drobot.
When you have taken the time and expense to create an app, it makes sense to take advantage of its marketing reach through mobile-app marketing. You can use your mobile app to send through push notifications, in-app messages, and display promotions. All the above can be used as part of your location-based advertising to make it even more effective, useful, and timely.
Mobile Search Advertising
Close to 70% of consumers will go to their smartphones first when researching a new business. Moreover, 95% percent of paid Google search ads clicks are made on a mobile device, and 59% of search revenue comes from Google search ads. As you can see, Google is profiting a great deal from mobile search, which means it’s an effective way to reach more leads and generate more traffic to your website.
And that’s really just Google search ads. Facebook, Twitter, and Instagram all have paid advertising platforms that your business can use if you know your demographic hangs out on those social media sites.
Consequently, the average adult spends more than 2.5 hours on their phone every day, and 87% of internet traffic comes from mobile devices. If you haven’t yet taken advantage of your mobile marketing options, then the mobile marketing types discussed above will benefit your bottom line. Click the following link to learn how to make mobile marketing work for your business strategy.
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